We believe in mouth-watering food. Food that’s delicious, easy to cook, and crazy good for the environment. And that’s Oumph! Really good food, made from beans, with a climate impact so low that you, and everyone else on this planet, can eat it every day. Epic.*
So welcome to Oumph! We’re so happy to have you on our journey!
*Plant protein is resource efficient and have low climate impact. Oumph! is rich in protein and fibre. And a source to iron and folic acid. Read more on WWF!
We are convinced that a great taste experience is key to a food culture where there’s enough food to go around for everyone, even when there are nine billion people on earth. That’s why we created Oumph! With it’s completely unique structure and texture, it’s unlike anything else from the plant kingdom.
We are driven by an ambition to decrease our climate impact drastically, while increasing the health of as many people as possible. And Oumph! will help do just that. We’ve developed several varieties of Oumph!, seasoned and unseasoned, for you to use in an endless choice of dishes. So, whether you want to sauté, boil, grill, deep-fry or heat it over open fire, you’ll find the perfect match. Just do whatever tickles your fancy!
The words “you have to try it for yourself” have never been truer…
Boom! Here’s the key to really awesome Oumph! meals. That’s right – you let your taste buds decide what ingredients to add or remove. YOU dial in the flavours, since we have no idea about how strong your particular garlic or chili is! The choice is yours!
Then, all you need to do is invite someone you like! As far as we’re concerned, inviting your grandmother works just as well as your cool buddies from the big party!
Share Oumph! with Friends! You Rock Progress!
You can find Oumph! all over the Nordic region in thousands of stores and a variety of restaurants. And we’re starting to step out across the globe. Look out for us and join the ride by sharing Oumph! with friends.
With its brand-new texture and endless opportunities, Oumph! has proven to be a big hit with restaurants already, from fast food to fine dining.
Do you want to be part of creating history? Contact us!
And if you already have Oumph! on your menu, let us know! Take a photo of how you use it and send it over to us, so we can share it with everyone on our Facebook and Instagram. Boom!
Oumph! looks at the bigger picture. It has a global perspective and a local presence, driving the development of sustainable food.
That’s why it’s part of Food for Progress. An idea born from the insight that progress is created by people. People who strive for better. People who grasp opportunities and take the future into their own hands. People like us, who are united by a drive to create tasty, nutritious and climate-savvy food to feed all the people on earth.
Because we know humanity needs to switch from meat based, to plant based protein intake. But we also know we can’t just get rid of all meat and livestock. We need a production process that respects animals, humans and the environment. One that makes the shift to everyone eating more greens! And we know that everyone can participate in this shift, as long as the shift tastes amazing!
Our life cycle analysis indicates 1.39kg CO2e per kilo raw material. Or 8.2kg CO2e per kg protein. That’s so awesome that we’ve stopped comparing our climate impact with meat and instead are benchmarking it against the planetary boundaries. Plain and simple, Oumph! is food that can be enough for everyone without messing up the climate. Yeah!
It’s also something that everyone can eat, no matter if they’re a vegetarian, flexitarian, meat eater or vegan. And as long as no one is allergic to soya protein, when you put Oumph! on the table, everyone eats!
And of course, it’s just so easy and quick to cook. Fast, fair and good food. What more could you want?
We also make sure that our soya protein is bought from producers in countries where farming doesn’t take place in deforested areas.
- Soya protein concentrate is extracted from soya beans
- The soya protein concentrate is mixed with water into a dough. The dough goes through a machine that creates its structure through pressure and heat. It’s the same kind of technique that is used in the making of products like Cheese Doodles – the inventors just had a different texture in mind! The raw material for Oumph! is produced in Holland.
- In our factory in the Swedish town of Stora Levene, Västra Götaland, we refine the texture and the taste by adding broths, marinades and sauces. We’re going to keep on creating new Oumph! products forever and ever.
It is however relevant that Oumph! is LIKE meat. Both when it comes to how it feels in your mouth and how it’s prepared. Many people like the taste and feel of meat. It gives a feeling of eating food that you’re used to, food that leaves you full and satisfied. To switch meat for something that gets the job done in the same way makes change easier. Both for us as individuals and for the food industry as a whole.