We believe in mouth-watering food. Food that’s delicious, easy to cook, and crazy good for the environment. And that’s Oumph! Really good food, made from beans, with a climate impact so low that you, and everyone else on this planet, can eat it every day. Epic.*

So welcome to Oumph! We’re so happy to have you on our journey!

 

*Plant protein is resource efficient and have low climate impact. Oumph! is rich in protein and fibre. And a source to iron and folic acid. Read more on WWF!

We are convinced that a great taste experience is key to a food culture where there’s enough food to go around for everyone, even when there are nine billion people on earth. That’s why we created Oumph! With it’s completely unique structure and texture, it’s unlike anything else from the plant kingdom.

We are driven by an ambition to decrease our climate impact drastically, while increasing the health of as many people as possible. And Oumph! will help do just that. We’ve developed several varieties of Oumph!, seasoned and unseasoned, for you to use in an endless choice of dishes. So, whether you want to sauté, boil, grill, deep-fry or heat it over open fire, you’ll find the perfect match. Just do whatever tickles your fancy!

The words “you have to try it for yourself” have never been truer…

Boom! Here’s the key to really awesome Oumph! meals. That’s right – you let your taste buds decide what ingredients to add or remove. YOU dial in the flavours, since we have no idea about how strong your particular garlic or chili is! The choice is yours!

Then, all you need to do is invite someone you like! As far as we’re concerned, inviting your grandmother works just as well as your cool buddies from the big party!

Share Oumph! with Friends! You Rock Progress!

#greenproteinshift

Oumph! in the stores

You can find Oumph! the original at nearly 400 Tesco stores, all Whole Foods Markets in UK and all over the Nordic region in thousands of stores and a variety of restaurants. And we’re starting to step out across the globe. Look out for us and join the ride by sharing Oumph! with friends.

Oumph! for restaurants and caterers

With its brand-new texture and endless opportunities, Oumph! has proven to be a big hit with restaurants already, from fast food to fine dining.

Do you want to be part of creating history? Contact us!

And if you already have Oumph! on your menu, let us know! Take a photo of how you use it and send it over to us, so we can share it with everyone on our Facebook and Instagram. Boom!

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Oumph! looks at the bigger picture. It has a global perspective and a local presence, driving the development of sustainable food.

That’s why it’s part of Food for Progress. An idea born from the insight that progress is created by people. People who strive for better. People who grasp opportunities and take the future into their own hands. People like us, who are united by a drive to create tasty, nutritious and climate-savvy food to feed all the people on earth.

Because we know humanity needs to switch from meat based, to plant based protein intake. But we also know we can’t just get rid of all meat and livestock. We need a production process that respects animals, humans and the environment. One that makes the shift to everyone eating more greens! And we know that everyone can participate in this shift, as long as the shift tastes amazing!

Read more about Food for Progress here: http://www.foodforprogress.com/

Because it tastes so good! When something tastes straight-up fantastic, it’s just the feeling you have. Or at least that’s what chef Anders Ankan Lindén thought. Oumph! is his expression; something he’s used in his work in fine restaurants and large factories all around the globe. To us this feeling is always the same: in the product itself, the spices we use and the dishes we make. It’s always just…Oumph!!
First and foremost, comes the texture. It’s the base of the wickedly good taste experience! We believe in mouthwatering food. Food that inspires, but that’s also easy to cook and fills you up. Then comes the fact that it’s incredibly healthy. And finally, because it’s really good for the environment. The climate impact of Oumph! is impeccably low and something we’re incredibly proud of.

 

Our life cycle analysis indicates 1.39kg CO2e per kilo raw material. Or 8.2kg CO2e per kg protein. That’s so awesome that we’ve stopped comparing our climate impact with meat and instead are benchmarking it against the planetary boundaries. Plain and simple, Oumph! is food that can be enough for everyone without messing up the climate. Yeah!

 

It’s also something that everyone can eat, no matter if they’re a vegetarian, flexitarian, meat eater or vegan. And as long as no one is allergic to soya protein, when you put Oumph! on the table, everyone eats!

And of course, it’s just so easy and quick to cook. Fast, fair and good food. What more could you want?

Our favorite diet is the eat-all-the-good-foods-diet. And soy is straight up a pretty rad ingredient. From a nutritional standpoint it’s almost unbeatable, containing a lot of protein, fibre, folic acid and other vitamins and minerals. Soy also fills up your belly in a comfortable and long-lasting way. Since our soy doesn’t contribute to the deforestation of the rainforest, the only bad thing we can think of is that some people are unfortunate enough to be allergic. Booo.
The soya protein that’s used to make Oumph! comes from carefully selected suppliers. Today it’s bought in North America. In the years to come, we’re probably going to have to source soya protein from other parts of the world to make sure that we have enough non-GMO soya protein to create stability in our deliveries when the weather gods are being unruly. We don’t buy any soy from South America to make sure we don’t contribute to the deforestation.
We’re sorry to say it’s not. Yet. But because Food for Progress is focused on – you guessed it – progress, we always use organic spices. And we’re working towards offering a completely organic Oumph! in the future.
Oumph! is made from soya protein that isn’t genetically modified. Despite that, there can be traces of GMO-soya protein. Our supplier guarantees that the product, in legal terms, doesn’t contain genetically modified ingredient. This means that the percentage of GMO-soya protein doesn’t exceed 0,9%. Since we’re nerdy like that we’ve taken a special interest in keeping Oumph! as GMO free as possible. The first analysis we did came back at 0,2% GMO.
Absolutely! It doesn’t contain any animal ingredients. Which means it’s fabulous food for vegans, and everyone else too.
It can be, but it can also be the opposite. The increase of industrial soya protein production in rainforest areas, is a direct effect of the expanding meat industry. And the largest share of soya protein currently goes to animal feed. The smartest thing we can do to maximize the use from our agricultural land and the water we have access to, is eat more directly from the plant kingdom, instead of feeding animals so that they can feed us. So we can do good! By effectively using our resources and turning soya protein directly into food like Oumph!

 

We also make sure that our soya protein is bought from producers in countries where farming doesn’t take place in deforested areas.

The nutritional value of Oumph! is on par with the high standards that are set in order for us to talk about it loud and proud! So, we can say “rich in protein and fibre” and “a great source of iron and folic acid”. At the same time, it’s low in calories and nearly fat free. In fact, we’ve even had a dietary expert saying that Oumph! is “among the most nutritionally dense foods I’ve ever seen”.

  1. Soya protein concentrate is extracted from soya beans
  2. The soya protein concentrate is mixed with water into a dough. The dough goes through a machine that creates its structure through pressure and heat. It’s the same kind of technique that is used in the making of products like Cheese Doodles – the inventors just had a different texture in mind! The raw material for Oumph! is produced in Holland.
  3. In our factory in the Swedish town of Stora Levene, Västra Götaland, we refine the texture and the taste by adding broths, marinades and sauces. We’re going to keep on creating new Oumph! products forever and ever.

 

The Pure Oumph!, which is unseasoned, contains nothing but soy protein concentrate, water and salt. For The Spicy Oumph!, we’ve chosen organic spices. Where it has been necessary we’ve used approved organic additives: citric acid, dextrose, the starch xanthan gum and yeast extract. We use yeast extract very sparingly, but sometimes it just adds that extra flavour tone. We don’t work with any artificial flavour enhancers such as monosodium glutamate.
Why would we compare it to meat? These are new times; the plant kingdom has to be front and center or the planet we live on won’t be able to feed us all. An epic new thing deserves its own name, and this is just too good to be a substitute for something else.

It is however relevant that Oumph! is LIKE meat. Both when it comes to how it feels in your mouth and how it’s prepared. Many people like the taste and feel of meat. It gives a feeling of eating food that you’re used to, food that leaves you full and satisfied. To switch meat for something that gets the job done in the same way makes change easier. Both for us as individuals and for the food industry as a whole.

No. But there are some rumors surrounding this. Soya protein contain phytoestrogens, but it’s a different kind than the one we have in our bodies. With a varied diet containing a normal intake of soya protein, no one needs to worry about hormonal side effects. The rumors derive from two case studies where 12 men each ate 14 portions of soya protein per day during an extended period of time. The test subjects experienced enlargements in breast tissue and erectile dysfunction. When their soya protein consumption went back to normal the symptoms stopped.
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Food for Progress Scandinavia AB
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Nick Jacobs
+44 (0)7785-327146
Nina Nilsson
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